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font Gotham for their “Change We Can Believe In” banners and other material. In this outtake from Gary Hustwit’s 2007 documentary “Helvetica”, type designers Jonathan Hoefler and Tobias Frere-Jones discuss the creation of Gotham. The font was originally commissioned for GQ Magazine, and the list of qualities they were looking for then sounds surprisingly Obama-esque now. www.helveticafilm.com … Barack Obama fonts graphic design political campaign gotham typography helvetica documentary Hustwit …
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25 Responses to “Gotham: Barack Obama’s favorite font”
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frayquantum
December 25th, 2009 at 3:53 pm
uh oh. . . I smell artist vs designer sh*tstorm coming. . . . . .
tough luck kid, wait until you get to architect vs artist kinda stuff. you’ll never win
Thomaslewfilm
December 25th, 2009 at 4:12 pm
production of this couldn’t be worse. horrible lighting
XxMisterCoolxX
December 25th, 2009 at 5:09 pm
In 2003 there was a boy named Link, and his friends at school were bullying him and laughing at him because his name was the same as a game character. Half a year later he was found in the kitchen with a knife. He had slit his throat. If you don’t put this on 3 videos in 10 minutes, he will stab you with the knife in your neck while you’re asleep.
juglardelzipa
December 25th, 2009 at 5:19 pm
ha ha ha, great man. spiekermann rules
IsItBehindTheFridge
December 25th, 2009 at 5:25 pm
thay are talking complete bollocks
forstudentpower
December 25th, 2009 at 5:44 pm
It’s not so bad – you can just pass the cost onto the client! XD
DarkAssasin619
December 25th, 2009 at 6:31 pm
lolz pwned
designtoad
December 25th, 2009 at 6:57 pm
Gotham is a cool font.
Life is good.
504nola
December 25th, 2009 at 7:40 pm
we should support artists who are pawns of corporate pigs that try to make us buy useless shit we don’t need? designers are just people who make material things stand out to us so we can buy them.
slaka16789
December 25th, 2009 at 8:22 pm
Clearly you are not a graphic designer.
If you were you would understand that design comes from a man and is heavily influenced by his society. Why do you think designers in switzerland come up with completely opposite designs than Japanese come up with. yet, within the society they come up with similar things.
So, it would only make sense that they would re-create what they observe from daily life, and come up with new fonts like, GOTHAM.
LaloVarela
December 25th, 2009 at 8:34 pm
I found it interestingly sad the way you view your little sandbox existence called life, one cannot put trademarks on everything it sees; the beauty of designing lies in the process , not in the find it self.
The free reinterpretation of life, art and even dreams is an essential feature to the cration of new media & thought.
David40really
December 25th, 2009 at 9:29 pm
Interesting how these designers openly talk about how they wander the city ripping off the designs they see other people have done. Then they cry like a stuck pig when someone wants to use what they created incorporating those ripped off design ideas. Guess there is no honor among thieves.
swissdots
December 25th, 2009 at 9:37 pm
you should support artists who are making things you like.
Swagster407
December 25th, 2009 at 10:00 pm
Nice vid. I know of an unkown musician that goes pretty hard. Search “Vthov Obama Inauguratiion Song” and you’ll see what I mean. Fiyah, pure fiyah. I can’t believe people are sleeping on this guy.
alwaysriteneverwrong
December 25th, 2009 at 10:25 pm
No, that’s the way it has to be. Or else the font would become ubiquitous.
OfficerJordan
December 25th, 2009 at 10:34 pm
It’s sad that one must pay over 100 dollars just for a font, or a font family.
deezygn
December 25th, 2009 at 11:29 pm
I was going to say either Bridge or Lightroom. Definately an Adobe product.
XHashmeerX
December 26th, 2009 at 12:29 am
Looked like Adobe Bridge. I could be wrong because I hardly ever touch it personally.
faxxxy
December 26th, 2009 at 12:38 am
Anyone know what software he uses to view photos at 1:15
bobbytroto
December 26th, 2009 at 12:39 am
Anyone have a copy of Gotham they want to accidentally email me?
paralasalud
December 26th, 2009 at 12:56 am
no lol
karenadepp
December 26th, 2009 at 1:21 am
i’m in love with Gotham right now. I can’t stop using it
SteveBuggy
December 26th, 2009 at 1:23 am
can i download it without paying for it?
jbubbjw
December 26th, 2009 at 1:36 am
Who did the Obama campaign?
applesrfun
December 26th, 2009 at 1:46 am
the guy in the beginning looks like sylar