www.cloverroad.ca Take a journey into the mind of a graphic designer (Robert Scozzari of Clover Road) as he develops a logo identity for a client. The video explores the process from the initial stage of type study to the final completed logo.
we always learned thumbnail sketches in school, but i have yet to do that. It isn’t the same impact as designing on the computer. you have little control over the typeset, and some of use simply aren’t good at freehanding.
I havent started anything with a pen and paper since I was in high school, I do occasionally step away from the computer midway and sketch stuff out, but its much simpler to just bang out quick stuff to get ideas flowing in AI then on paper, at least personally.
Where are the sketches? Design starts with thumbnails of concepts first, not straight to the computer. These are all very Web 2. 0 like, but i it were to start on paper with pages of concepts, something more solid might be found.
arronhunt
November 29th, 2009 at 2:15 am
we always learned thumbnail sketches in school, but i have yet to do that. It isn’t the same impact as designing on the computer. you have little control over the typeset, and some of use simply aren’t good at freehanding.
erchix
November 29th, 2009 at 2:23 am
oh yeah the daily process
Jamesh54
November 29th, 2009 at 2:37 am
So many of the drafts could have been perfect as the final logo. So much of this process is the almost random feelings if the artist or client.
NBRockVids
November 29th, 2009 at 3:20 am
I havent started anything with a pen and paper since I was in high school, I do occasionally step away from the computer midway and sketch stuff out, but its much simpler to just bang out quick stuff to get ideas flowing in AI then on paper, at least personally.
NBRockVids
November 29th, 2009 at 4:12 am
aka “im 35 + years old wah wah”
oquilluksound
November 29th, 2009 at 4:15 am
Where are the sketches? Design starts with thumbnails of concepts first, not straight to the computer. These are all very Web 2. 0 like, but i it were to start on paper with pages of concepts, something more solid might be found.
Latigoliath
November 29th, 2009 at 5:07 am
Thanks for an EXCELLENT video on the creative process of a logo.
This is so much more worth it than any tutorial on the web.
zack8681
November 29th, 2009 at 5:43 am
very nice
TREECKO1995
November 29th, 2009 at 6:06 am
NICE
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