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A 90-second trailer for the documentary Helvetica. This trailer was made to run before other films during Helvetica’s run at the IFC Center theater in New York. The music in the trailer is by El Ten Eleven. DVD out now = www.helveticafilm.com … documentary trailer helvetica typography fonts hustwit graphic design
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25 Responses to “Helvetica “IFC” trailer”
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blink182isbarker
November 22nd, 2009 at 5:56 pm
yeah, it has many interviews from famous graphic designers, typogrpahers from the modernist movement to today’s top designers includding an inerview and quotes from the son of one of Helvetica’s creator’s—Eduard Hoffmann:son;Alfred Hoffmann. . . . and ofcouse it just basically elaborates on the meaning of typefaces we see all around us today
schoolboydanny
November 22nd, 2009 at 6:08 pm
there is a lot more than you see. Helvetica is not just a typeface. It is the most widely used and incredible neutral typeface. Look at BMW, Target, American Airlines, etc. Why not create a documentary about this typeface?
ArtIsSexi
November 22nd, 2009 at 6:30 pm
@queergan It’s a documentary about graphic design and the nature of how Helvetica becomes important to the way things are said to us.
There’s nothing deep about it, but in a way, there is a meaning beyond just a font.
queergan
November 22nd, 2009 at 7:27 pm
I don’t mean to sound ignorant, but I don’t get it :/ Is the movie just flashes of helvetica writing? Or is there something deeper i’m just not seeing?
fazelife
November 22nd, 2009 at 8:10 pm
i really wanna watch this movie cus i dont get it. . . ya know? like the trailers.
i wanna watch it
fazelife
November 22nd, 2009 at 9:05 pm
typical idiotic response from an ignorant person on the internet.
gairero
November 22nd, 2009 at 9:31 pm
well, comic sans told me to go fuck myself. . .
seanarrative
November 22nd, 2009 at 10:30 pm
everyone, he also made a new film called “objectified”. GO SEE IT, SUPPORT HIM, SO HE CAN CREATE HIS LAST MASTERPIECE.
kanashiiko
November 22nd, 2009 at 11:15 pm
me too, man. so erotic.
adambr0dysgirl
November 23rd, 2009 at 12:07 am
itunes has it for 10 bucks. . or you can rent it on itunes for cheaper
karlfagerstrom
November 23rd, 2009 at 12:10 am
i think it’s ‘every direction is north,’ and i’m not sure but i don’t think it was made just for the movie, but i could be wrong on that.
zant112
November 23rd, 2009 at 12:37 am
I have to see this! Where can I?
bruxo
November 23rd, 2009 at 1:07 am
this song belongs to EL TEN ELEVEN, not sure about the name. . . it might have been made just for the movie.
Rigid11494
November 23rd, 2009 at 1:41 am
I called no one picked up
TOPSPINBB08
November 23rd, 2009 at 2:09 am
i am a lawyer and i do use times new roman, georgia or bookman hahaha!
TOPSPINBB08
November 23rd, 2009 at 2:27 am
i gather you havent seen the documentary or if you have. . . you did not get the point of it?
bongjnr
November 23rd, 2009 at 2:35 am
0:48. . hahaha. Awesome!
PenaltyKillah
November 23rd, 2009 at 2:54 am
Helvetica and its bastard cousin Arial tells me lots of things; Times New Roman is when I get serious – especially when my attorney and me have to deal with it in a very legal orgy.
pnynablndr
November 23rd, 2009 at 3:24 am
I masturbate to helvetica
malaki222
November 23rd, 2009 at 3:30 am
westwood college
jsklekamp
November 23rd, 2009 at 3:41 am
every direction is north – el ten eleven
el ten eleven did most of the soundtrack
sharpezor
November 23rd, 2009 at 4:06 am
Some people are creators, some are destroyers.
Kscorps2
November 23rd, 2009 at 4:44 am
I completely agree. Comic sans was cool for a while, but then it became so overused. +1 man
nicktheofficeninja
November 23rd, 2009 at 5:37 am
Sure you do.
504nola
November 23rd, 2009 at 6:10 am
I know I graduated with a degree in graphic design.