Graphic Design That Works: Secrets for Successful Logo, Magazine, Brochure, Promotion, and Identity Design

Posted on 14 Nov 2009 - by admin In: Graphic Design

ISBN13: 9781592532797
Condition: NEW
Notes: Brand New from Publisher. No Remainder Mark.

Product Description
Consumers are blitzed with millions of images every day. Companies hoping to grab a consumer’s attention need a memorable, eye-catching design-whether for a logo, an identity system, an in-depth promotional campaign, or a magazine that needs to stay fresh and strong month after month.Now as a competitively priced paperback, Graphic Design That Works looks at examples of logos, identities, promotions, brochures, and magazine design that have proven, successful track … More >>
Graphic Design That Works: Secrets for Successful Logo, Magazine, Brochure, Promotion, and Identity Design

Tags: Brochure, Design, Graphic, Identity, Logo, Magazine, Promotion, Secrets, Successful, Works

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5 Responses to “Graphic Design That Works: Secrets for Successful Logo, Magazine, Brochure, Promotion, and Identity Design”

Sofia Martinez
November 14th, 2009 at 4:01 pm

very complete and well explained, with interesting comments. It gives you ideas and opens your mind if you are a not-so-expert person on the subject
Rating: 5 / 5
Sarebral Cortext
November 14th, 2009 at 5:19 pm

I produce newsletters for non-profit’s on a true shoestring budget. I am constantly searching for inspiration that is do-able on a shoestring budget (no color, no fancy paper, no long-winded discussions about the “role” of the designer – “sheesh”) but found literally nothing in this book helpful to me, that makes the book worth keeping on my shelf.

If you have big budgets and staff, this book might be useful for you.

When going with two colors is a “challenge” you know that the designers whose work is being held up as the best of design really have no clue about the challenges faced by those working for needy but worthwhile agencies who cannot afford to hire “designers” but need to get information out, and attempt to do so in a visually pleasing and accessible way.
Rating: 1 / 5
Macbraeburn
November 14th, 2009 at 5:48 pm

For a design book, it would be fabulous except for the fact that you need a magnifying glass in order to read it (what appears to be 5pt type set in gray). For this reason, when design and layout of the book negates the purpose (function) of the book, it is rendered useless. Rockport is well known for its beautiful graphic design books, but I have noticed several of their other titles also designed this way. Sorry I bought it, sold it for a loss.
Rating: 1 / 5
Tarek Saneh
November 14th, 2009 at 8:28 pm

this is a great book, it give a very nice examples about the best graphics in the market and how it was made. It can inspire you.
Rating: 5 / 5
D. Reynolds
November 14th, 2009 at 10:06 pm

This is a great collection of many of the famous contemporary logos and identities. It is great to have them all in one book!
Rating: 5 / 5

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