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Product Description
“While you’re reading Neuro Web Design, you’ll probably find yourself thinking ‘I already knew that…’ a lot. But when you’re finished, you’ll discover that your ability to create effective web sites has mysteriously improved. A brilliant idea for a book, and very nicely done.”
— Steve Krug, author of Don’t Make Me Think!
A Common Sense Approach to Web Usability
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Neuro Web Design: What Makes Them Click?

Michael E. Rawlins
October 24th, 2009 at 3:40 am
"Susan is placed with this book – it captures the essence of" what they click on someone "through concrete examples and solid research studies. Amazing, relevant and must read!
Rating: 5 / 5
S. Busalacchi
October 24th, 2009 at 6:20 am
I blew through this book in two days, because it was so fun to read. Considering that the scientific content, it was very easy to digest and enjoyable. The author did a great job of mixing science and practice. I immediately made changes to my site ([...]), And they were a kick to implement because the whole process of preparing data for a human brain is receptive fascinating process. We'll see what impact these changes have really, but I am sure will not hurt. My site is much easier to navigate and understand, through suggestions of Dr. Susan Weinschenk's. [. . . ]
Rating: 5 / 5
J. Braaten
October 24th, 2009 at 8:27 am
Dr. Weinschenk will make and design a persuasive claim large Neuro Web Design: what makes them click? It can be very easy for an expert of his time to gloss over important details, or worse, go into too much detail for those who want to learn more about the importance of Web design. Dr. Weinschenk also employs a clever use of the quotation in his book. It will explain a complex function of our mind, share the results of an interesting study and then discuss the implications of web design. This book aims to provide value to all those who in the ergonomics of a pro to a novice. Highly recommended!
Rating: 5 / 5
Michael Wilhelm
October 24th, 2009 at 11:26 am
This book is a great, intelligent, and masterfully written on how to improve your site and help your prospect make a buying decision. It is not 500 hundred pages, short chapters that make sense.
Rating: 4 / 5
Richard A. Resnick
October 24th, 2009 at 11:27 am
This book has a little "information on brain function, but it is actually a book about the psychology of the consumer and not about design at all. This is a good book for beginners in the web content strategy, though. I am very disappointed by this book.
Rating: 2 / 5